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Study Finds Male Preference for Mobile Purchasing

According to a report that was recently issued by BI Intelligence, when it comes to mobile shopping, it is male consumers who are considerably more likely to actually make a purchase than their female counterparts. The report showed that women and men shop online at a rate that is quite near to each other. However, when it comes to mobile shopping, specifically, it is men who will most likely hit the “buy” button. This insight could prove to be quite important to marketers, who tend to steer their ads toward female consumers in the United States. When it comes to overall household spending, women typically control about 80 to 85 percent of the budget. However, in terms of the online spending figure, that proportion is notably lower.



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