• by Wayne Friedman , August 13, 2014

New research shows that the number of people hit with “spoiler” TV news may be climbing -- and many viewers aren’t too happy about it.

TiVo Research and Analytics says 78% report that a movie, TV show or sports event has been spoiled for them, and 33% of respondents are angry about it.

TiVo’s report came from 14,673 respondents surveyed in June 2014.

Still, 27% believe being "spoiled" is not a big deal. Plus, 28% sometimes read spoilers “on purpose” -- even if they plan to  watch the program later.

And then there are those who want to cause some trouble: Two percent of respondents admit to intentionally spoiling shows or movies for other people, while 40% have done so by accident -- and felt bad about it.

The biggest “spoiling” experience: Sixty-four percent said it was about a major plot point on a TV show being revealed. Another 56% said it was the death of a character on a TV show being exposed. Twenty-three percent of those surveyed said a sports game result was the “worst kind of spoiler.”

Who does the spoiling? Some 65% of spoiling comes from friends, acquaintances and co-workers, and another 59% report that the spoiler came from news headlines on the Internet. Fifty-seven percent say live TV has been the cause, while 49% blame Facebook.