Ana Paula Castello Branco joined Huge Rio as market strategy director, a new position at the agency. Based in Rio de Janeiro, she will be responsible for driving the region's marketing efforts,
including brand positioning and communications, while also improving local engagement with key clients. Ana will also work closely with Huge Rio's Business Development group to devise market
strategies to drive business growth. Prior to joining Huge, she spent 19 years at Coca-Cola in Rio de Janeiro where she was most recently served as the company's communications director, responsible
for strategic communications and brand positioning.
