NEW! SKYY Vodka Launches 'Leader,' The Latest Ad From 'West Of Expected' Campaign

by Amy Corr @MediaPostOTL, August 15, 2014

Don't be that friend who doesn't buy a round of drinks for your pals. Be a "Leader," or risk the group taking a swan dive. The follow-up spot to SKYY Vodka's "West of Expected" campaign stars the same quirky host who likens a night out with friends to birds flying in formation. In both scenarios, a leader is needed to buy a round and keep the birds in motion. No leader means birds out of sync and a night filled with disarray. Keep the group in formation and pick up the next round. Watch "Leader" here, created by Venables Bell & Partners and directed by Mike Maguire.

ad campaign, creative, liquor, tv

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