Now of this campaign doesn't
motivate you to post an embarrassing throwback Thursday pic, I don't know what will.
Expedia launched a fun social media campaign called #ThrowMeBack. People that post a favorite
picture on Instagram or Twitter from the past might be chosen by Expedia to return to the beloved location and recreate the photo. To enter, pictures must be tagged with @Expedia and #ThrowMeBack to
be considered for selection. To support the campaign, Expedia launched "Back to Ocean Beach," a video that follows the first contest winner's journey from Washington State to her family's favorite
beach spot in San Diego. It follows a woman, her brother, father and uncle traveling to meet on Ocean Beach. The picture is recreated perfectly, even though the woman was just a small baby at the
time. Her fit uncle has even stood the test of time, he just has a lot more gray hairs than before.
See the video here, created by
180LA.
advertisement
advertisement