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Zappos Targets Fitness App to Drive Shoe Sales

Amazon’s Zappos is reaching fitness fans directly through their workouts with a new integration in the MapMyFitness mobile application enabling users to track mileage for their shoes and make purchases. The new Gear Tracker feature is the first native integration for MapMyFitness, which offers mobile and desktop solutions for users to track their fitness workouts. For fitness fans, the Gear Tracker experience is another way to support their workout needs.

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