Office Depot sees potential for boosting its points-based loyalty program by allowing customers to earn discounts for performing certain actions with their mobile devices while shopping in
stores. The Delray Beach, FL-based chain of office supply stores has long been at the forefront of mobile innovation, as evidenced by its current augmented reality campaign that ties in
with musical group R5. It sees mobile as more than a commerce tool, but a marketing extension of the brand.
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