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AdWords Adds "Web Site Call Conversation" Tracking

Google is now letting AdWords advertisers track calls that occur after mobile users arrive on a Web site from an ad click. “Conversions are tracked whether a user dials the number or clicks on it from their phone,” Search Engine Land reports. “Web site call conversions can be used in conjunction with other call tracking solutions as well as with AdWords click-to-call.”

Read the whole story at Search Engine Land »

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