Commentary

Orbitz Gives Social Sharing Options Via Push Notifications

Mobile and social go hand in hand, in part because consumers have a hard time not sharing when they have a mobile device at hand. To take advantage of that, Orbitz is making is easier for travelers to share their, well, travels.

Speaking Tuesday the Mobile Insider Summit in Tahoe, Calif., Megan Hughes, director of product, mobile, at Orbitz, said the company is putting “social sharing” options in their push notifications to travelers.

Use cases range from practical, such as letting the person picking you up know that your flight is delayed, to boastful, such as tell all of your Facebook friends that your flight to Hawaii is on time.

One has to think the latter will be most popular with consumers, especially if it’s easy to add a selfie.

Next story loading loading..

Discover Our Publications