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Merchants Weigh Risks in Mobile Commerce

  • Pymnts, Wednesday, August 20, 2014 12:13 PM

Thirty-two percent of merchants see mobile as riskier than standard e-commerce, up from 24 percent last year, recent statistics show. As retail foot traffic steadily declines and more consumers opt to make purchases via mobile device, online fraud is quickly becoming a standard practice – and presumably one to fear. Businesses therefore need to be able to detect and prevent such attacks on native mobile apps, which rarely have the infrastructure to enable proper security measures. A recent ThreatMetrix white paper highlights mobile app fraud methodologies and detection techniques to keep app users’ trust and businesses’ ROI high. When transactions are made via consumers’ desktop browsers or default browsers on a mobile device, “fraud prevention systems perform advanced profiling of the device, uniquely identify it, and establish a trust score that identifies the level of fraud risk,” according to the white paper.

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