• Marketing Land, Friday, August 22, 2014 4:18 PM

A new post from Marketing Land gives marketers a “primer on programmatic advertising,” writing that “it’s okay to give up control to focus on other campaign aspects” and comparing programmatic to self-driving cars.

“Programmatic is working non-stop around-the-clock to measure performance and make adjustments to campaign performance,” the post reads. “Better still, taking a hands-off approach to campaign optimization frees the marketer up to focus on other campaign aspects, such as the creative, overall strategy and promotion, timing and pricing.”

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