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Mtn Dew Debuts Dewdles, Animation Meant for Mobile
- Advertising Age, Monday, August 25, 2014 9:20 AM
In a bid to win more mobile fans, Mtn Dew is launching a series of bite-size videos, called "Dewdles." The content strategy includes a series of eight 15-second videos, featuring live action animation of a character unofficially known as "little dewd," decked out in a helmet and cape in Mtn Dew's trademark green and red.
