Around the Net
Tech Journalist Reveals the Power of Email Over Twitter
- TechCrunch, Monday, August 25, 2014 9:40 AM
Why are email newsletters so popular among publishers? Well, for one thing the open rates are much higher than on social media channels. Tech journalist Klint Finley revealed that his personal blog has about 320 subscribers and has about a 20 percent open rate, about 64 readers per email. While he has more than 7,000 Twitter followers, he says that a very successful post is usually clicked by about 20 people on Twitter.
