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What's Next For 'NY Times' If Subscription Strategy Sinks?

  • Re/code, Monday, August 25, 2014 12:22 PM
With its digital subscription strategy seemingly in limbo, many questions surround the future of The New York Times. “While selling access to the paper’s Web and mobile versions was an initial hit, growth is slowing -- and may stop altogether if the company’s earlier projections are correct,” Re/Code reports. Bigger picture, online ad revenue isn’t doing much of anything for the publisher, while total digital revenue only makes up 20% of its current sales. “In other words, a digital-only Times could just support a fifth of its current newsroom, or around 200 journalists.”

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