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Upworthy Making Money Despite Traffic Slump

  • Re/code, Monday, August 25, 2014 12:29 PM
Traffic to Upworthy continues to slump, but the viral video-sharing start-up is apparently generating some nice revenue numbers. Upworthy CEO Eli Pariser attributes the incoming cash to its native ad strategy, which, as Re/Code reports, has already helped the company beat its 2014 revenue goals. Still, copycat sites, and its continued dependence on Facebook refferal traffic, represent real issues for the start-up.

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