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No Need To Run From Open RTB Exchanges: VivaKi's Bertozzi

  • Beet.TV, Monday, August 25, 2014 2:06 PM

Marco Bertozzi, EMEA and North America president of Audience on Demand, VivaKi’s trading desk, told Beet.TV that buying inventory on open exchanges via real-time bidding (RTB) is not inheretenly bad, and that “where you buy within [the exchanges] is the important question.”

The interview comes a couple of months after GroupM’s Ari Bluman told Beet.TV that GroupM plans to exit all open RTB exchanges by the end of 2014, a statement that has generated plenty of debate around the private versus open exchange model.

“If you limit yourself by saying, ‘We’re only going to do one thing or the other,’ I don’t think .. you’re really delivering the best value for the advertiser,” Bertozzi said to Beet.TV.

Read the whole story at Beet.TV »

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