Deutsch LA hired Zach Gallagher as executive vice president, director of digital strategy. Over the course of his 18 year career in digital marketing, Gallagher has developed digital, social, commerce
and CRM strategies for brands like Virgin Atlantic, Toyota, Coca-Cola, American Express, Old Spice, Nike, Facebook and Sony. He joins the agency from Wieden+Kennedy Portland, where he led the
Interactive, Social and Data Strategy disciplines. Before joining W+K in 2011, Gallagher was general manager of the IPG Emerging Media Lab in LA. "I'm thrilled that Zach is joining our team and
looking forward to his experience and interest in integrating digital and general strategy to get to big ideas," said Jeffrey Blish, chief strategic officer of Deutsch LA. Gallagher is recognized for
his work at TBWA\Chiat\Day developing the strategy behind the Pepsi Refresh Project and more recently for building the social practice at Wieden+Kennedy, winning social AOR duties for Coca-Cola,
Powerade, Velveeta, Herbal Essences and others. "I'm really, really excited about getting to a place where digital plays such a big role in how we affect our clients' businesses," said Gallagher.
"Being able to work under Jeffrey Blish and Winston Binch to bring the best integrated strategic thinking to the table is sort of the dream scenario."