• by Amy Corr  @MediaPostOTL, August 26, 2014

Solve was named agency of record for Cascadian Farm, a division of General Mills. The agency has focused on helping the organic brand in its effort to support and sustain bees. First work from the agency is the Bee Friendlier movement, an initiative designed to educate and inform individuals to create healthier bee environments. In addition to the Bee Friendlier effort, Solve is working with Cascadian Farm on additional near-term marketing elements to bring further dimension to the overall program. "Cascadian Farm is an optimistic, mission-based brand who believes that everyone has the power to make significant, positive changes to the world around them," said John Colasanti, CEO of Solve. "The Bee Friendlier initiative is a true testament to the brand's commitment toward better food and a better planet." Cascadian Farm spent $1.2 million on measured media in 2012 and had no media spend in 2013, according to Kantar Media.