Nearly 86 percent of Australian mobile customers plan to engage in mobile commerce in the next 12 months, an increase of 11 percent over 2013. Around 34 percent of them believe that mobile has
become a key factor impacting purchasing decisions, up from 27 percent in 2013, according to a report from InMobi. The report also shows that the rapid growth in smartphone adoption in Australia is
creating a new wave of consumer behavior that is changing the mobile landscape. Report authors have identified three trends that drive this changing behaviour: users spending more time on their
mobiles, the increased influence of mobile advertising and the rise in mobile commerce.
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