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Luth Discovers The Value Of Consumer Privacy ($100 A Month)

How much is your privacy worth? For some, $100 a month is a fair trade for much of their digital activity. As MIT’s Technology Review reports, that’s what Luth Research is paying “tens of thousands” of participants in exchange for collecting and analyzing data from their phones and computers. “Luth’s current and former clients include Subway, Microsoft, Walmart, the San Diego Padres, Nickelodeon and Netflix,” TR reports. “The information it collects can help companies decide where to spend advertising dollars.”

Read the whole story at Technology Review »

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