For newspaper publishers, a further diversification of business models is inevitable, according to Derek Thompson, senior editor at The Atlantic. Among others, he lists “an events business, a
video business, licensing, marketing consulting, affiliate links, trusts, [and even] rich benefactors.” As for what works, well, according to Thompson: “I don’t think anybody knows
the secret.” Oh, and he thinks “BuzzFeed is scary smart -- scarier and smarter than most journalists give them credit for.”
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