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Agencies Could Eye Private Marketplaces In Next 12 To 18 Months
- Beet.TV, Wednesday, August 27, 2014 5:50 PM
Julian Zilberbrand, EVP of activation standards, insights and technology at ZenithOptimedia Group, said to Beet.TV in an interview that agencies could build more private marketplaces in the next 12 to 18 months.
“That’s because private exchanges provide an ecosystem that can be ‘safer’ and possess less potential for fraud and non-human bot traffic, he says,” writes Beet.TV.
Tyler Loechner is a MediaPost Reporter covering real-time, programmatic, RTB and more. You can reach Tyler at tyler@mediapost.com.