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Macy's Fashion Event Features Mobile

Macy’s is partnering with Fashion Rocks for its fall marketing campaign, with mobile playing a key role by enabling live shopping during the event for the first time. The retailer is the official fashion partner for Fashion Rocks, which takes place on Sept. 9. During the event, viewers will be able to shop for the fashions presented during the runway portion of the show from their mobile phones either through the Shazam application or by going directly to the site

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