Uber’s recent hiring of President Obama’s former election campaign manager suggests the company is in it for the long haul despite push back from local governments, while its
launch into delivery services points to aspirations beyond transporting people. Uber and other mobile-enabled taxi-alternatives face growing challenges from local governments intent on
enacting regulations that would hamper growth, something David Plouffe, who helped president Obama get elected in 2008, will tackle as the company’s new senior vice president of policy and
strategy.
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