E-commerce firm JackThreads has increased its revenue per email by 21 percent among customers that have downloaded its mobile commerce app ever since the company began adding deep
links to its apps
within its email marketing messages. This is a huge increase for the brand since 45 percent of the retailer's sales come through mobile apps. The way that
it works is that a customer that has already downloaded the app will automatically be directed into the app as soon as they click on the email link. The app will autoload the promotion
from the email within the app.
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