McDonald’s continues to see extensive reach through the use of QR codes on its products, leading to the company's use of the technology for a campaign in partnership with the National
Football League offering exclusive video content when consumers scan the codes found on medium-sized beverages and fries. Serving as a cost-efficient source of mobile technology, QR codes
were likely McDonald’s choice of execution for this reason, but the emergence of beacons have shown to provide in-depth metrics regarding consumers’ use of the beacon.
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