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Only 7% of Retailers Personalize Emails: SimpleRelevance
- MarketingProfs, Friday, August 29, 2014 4:01 PM
Sending an email with a personalized subject line can increase open rates by 26 percent, according to Experian Marketing Services. However, despite this fact, only 7 percent of retailers are
actually addressing email recipients by name, according to metrics revealed from SimpleRelevance.
