Around the Net
Toyota Targets Mobile Customers in Area
- Mobile Marketer, Tuesday, September 2, 2014 11:01 AM
Toyota is using a new mobile advertising unit to serve real-time offers to customers who are in a Toyota dealer’s region and in the market for a car. Co-created with Opera
Mediaworks and Saatchi & Saatchi LA, the ad unit leverages Opera Mediaworks audience-management platform to determine that a user is an in-market auto shopper and GPS location data to deliver the
appropriate offer, showing what interest rate a buyer in that location could pay to finance a purchase.
