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Miller Lite Brings Back Old Label, People Think It's Better

When Miller Lite replaced the blue cans with the older white ones, sales immediately increased in the U.S. The MillerCoors unit now has  white cans as a permanent fixture. Now bottles and tap handles will get the white label treatment, too. Miller Lite, still the No. 4 beer in the U.S.But its share has fallen.  Ryan Reis, senior director for Miller’s family of brands says people think the beer tastes better. 

Read the whole story at Businessweek »

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