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Miller Lite Brings Back Old Label, People Think It's Better
- Businessweek, Wednesday, September 3, 2014 8 AM
When Miller Lite replaced the blue cans with the older white ones, sales immediately increased in the U.S. The MillerCoors unit now has white cans as a permanent fixture. Now bottles and tap handles will get the white label treatment, too. Miller Lite, still the No. 4 beer in the U.S.But its share has fallen. Ryan Reis, senior director for Miller’s family of brands says people think the beer tastes better.
