• by Amy Corr  @MediaPostOTL, September 3, 2014

CP+B launched "Most Valuable Players," the first TV spot for NBA 2K15, the latest version of the NBA video game simulation series. The game, available Oct. 7, features NBA MVP Kevin Durant on the cover. A pretty good year for Durant. The ad features snippets of Durant's emotional MVP speech interspersed with actual NBA 2K gamers reciting portions of his speech. The spot also includes vignettes from the actual game and closes with Durant himself stating, "but we are here," despite the trials and tribulations he and the gamers endured on the court. See the ad here, directed by HAM.