Olson 1to1, the loyalty and CRM unit of Olson, was named loyalty and CRM agency of record for Hyatt Hotels & Resorts. The agency will assist Hyatt Gold Passport in its efforts to make stays at
Hyatt even more rewarding through member benefits and personalized service across all nine Hyatt brands in 48 countries. The agency replaced Omnicom's Rapp Worldwide, which handled the business for
more than 25 years. Olson 1to1 will streamline online and call-center experiences and provide a technology solution that can seamlessly integrate into Hyatt's operations and marketing channels via
Olson 1to1's Tally platform. Work begins immediately with an expected launch in the first half of 2015. "We are looking forward to working with Olson 1to1 to bridge marketing and technology in a way
that will allow our colleagues around the world to better serve and reward our members," said Jeff Zidell, senior vice president of Hyatt Gold Passport. Additional Olson 1to1 clients include Amtrak,
Best Buy, Luxottica, Lancome and P.F. Chang's China Bistro.
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