BIZ DEV: The Los Angeles Clippers Name RPA As Lead Agency

The Los Angeles Clippers tapped RPA as lead agency to handle strategy, creative, media planning and buying, digital/social marketing and branded entertainment following a review led by Pile and Company. Previously, HeilBrice had worked with the Clippers since 1999. "The Los Angeles Clippers are poised for greatness. RPA will help the franchise become a first-class sports and entertainment brand," said Kirt Danner, senior vice president, group account director at RPA. "The soon-to-launch campaign will help the franchise stand out and seize this unique opportunity to gain a competitive edge and increase its fan base." Additional RPA clients include American Honda, ARCO, Delano Las Vegas, Intuit Small Business, La-Z-Boy, Farmers Insurance Group and Mandalay Bay Resort and Casino.

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