Adobe has released upgrades to its Primetime Digital Rights Management platform that bring content protection across apps on connected devices like set-top boxes and through HTML5 on major Web
browsers. The company has been working with AMD, Broadcom and Intel to enable hardware-based DRM that protects premium high-definition and 4K content across tablets, smartphones and desktops.
DRM has not always worked in the past to protect content, but technology continues to improve. Adobe has made Primetime DRM available on apps without a Flash Player plugin, as well as via HTML5 on some Web browsers. Protecting licensing content becomes necessary to restrict illegal copying.
Security and piracy concerns in browser plug-ins continue to push the industry toward browser-based video technology.
The technology aims to protect content as more people take viewing across a variety of devices and screens, such as mobile, TV and desktop. Jeremy Helfand, vice president of video monetization at Adobe, points out in a blog post that Adobe is the only non-browser vendor offering a cross-platform DRM product that enables content owners to protect their premium video content regardless of what browser or operating system viewers are using.
Netflix signed up as one of the first customers to use DRM with HTML5 in the Firefox browser, explains Anthony Park, vice president of engineering for the streaming video site.
Netflix is the latest company to join more than 100 major content providers worldwide using the content protection system. Others include BBC Broadcasting, Comcast, HBO, Hulu, M6 France, NBC, Time Warner, Turner Broadcasting, Walmart (Vudu) and Yahoo.