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Fashion Brand Sites Found Lacking in Mobile Commerce Readiness

One out of five top fashion brands lacks a mobile optimized Web site, including Adidas’ subsidiary Reebok and clothing retailer American Apparel, according to a new study. The Fashion on Phones study, completed by the Interactive Advertising Bureau, lends concern to these brands’ levels of mcommerce, which could be threatened due to a lack of mobile optimization.

Read the whole story at Mobile Commerce Daily »

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