• by Amy Corr  @MediaPostOTL, September 9, 2014

Harvey Building Products, Waltham, Mass. named Forge Worldwide as its new agency of record, following a review. The account was handled on a project basis by local firms over the past few years. Harvey is a manufacturer and distributor of building products. Founded in 1961, Harvey manufactures windows, doors and patio rooms in the Northeast. "The straight-forward attitude of the Forge team was very different than most of the other agencies we interviewed, and they really impressed us with the research they put into understanding our business," said Amber Castrataro, Brand Communications Manager at Harvey. The Forge team will be working on a fall television campaign focused on reaching both consumers and contractors. The focus will be on the advantages of Harvey replacement vinyl windows, according to the agency. Additional Forge Worldwide clients include Cisco, Rockland Trust, Brigham and Women's Hospital, and Dragon Speech Recognition Software.