The NFL Network portion of the simulcast with CBS is estimated to add about 1.0 or 1.3 in adult 18-49 ratings.
For TV sponsors of the "TNF" series, the viewership numbers are generally in line with media agency estimates and ratings guarantees.
CBS guaranteed a 12.3 household rating for "Thursday Night Football." Nielsen preliminary household rating results place CBS at an 11.2 rating/19 share for the game and a 10.6/18 for the night overall. The eight-game CBS package runs from Sept. 11 to Oct. 30.
By way of comparison to NBC’s “Sunday Night Football” -- another prime-time NFL series and the best, highest-rated TV series of last year -- the first game of the season for “SNL” pulled in a 9.0 rating among 18-49 viewers and 23.7 million overall viewers.
For the night, CBS averaged a 5.2 rating/17 share and 15.2 million viewers; NBC, a 1.4/4 and 5.0 million viewers; Univision, a 1.1/4 and 2.8 million overall viewers; Fox, a 0.7/2 and 2.5 million viewers; ABC, 0.5/2 and 2.1 million; and CW, a 0.2/1 and 700,000 viewers.