• by Amy Corr  @MediaPostOTL, September 15, 2014

Expedia launched a new loyalty program, Expedia+Rewards, that allows travelers to earn points from every airline and hotel on every trip they take. They have my attention. Supporting the new program is "Safari," a 60-second ad that illustrates how time flies when parents travel for work. In the ad, a doting dad spends more time than he'd like as a business traveler. When he returns from a trip, he always brings her a gift: an exotic toy animal. One day, he realizes just how much time he's away from his little girl when he looks at the large collection of toy animals residing in her bedroom. Enter Expedia+Rewards. Dad redeems his points and turns his daughter's fantasy safari into a reality, when he takes her on a trip of a lifetime to see her the real-life versions of her toy giraffe, zebra and elephant in their natural habitat. See it here, created by 180LA.