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Bookies Agree To Ban 'Free Money' Bets Before 9 PM

TV gambling ads that offer punters “free money” if they sign up with bookmakers online are expected to be ditched under new rules proposed by the industry. William Hill, Ladbrokes, Coral and Paddy Power committed to a series of measures including a promise “to introduce a voluntary TV advertising ban on sign-up offers (free bets and free money) before 9pm”. According to estimates, such free bets amount to around 20% of the four bookies’ TV advertising.

Read the whole story at The Guardian »

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