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New Cadillac Chief Holds Firm On Pricing
- Automotive News, Tuesday, September 16, 2014 9:45 AM
Cadillac won't try price cutting, or broad incentive tactics to improve slumping U.S. sales, new brand chief Johan de Nysschen said. De Nysschen arrived at GM last month after two years at Infiniti and two decades at Audi. He said Cadillac must be willing to forgo some traditional buyers as it works to attract the higher-end clientele it's now courting with a revitalized vehicle lineup.
