Heart Attack: Clear Channel Uses Meme To Rebrand All Media

Clear Channel Communications hearted its radio brand repositioning so much that it is rebranding the entire company around it, renaming itself iHeartMedia. The brand launched as Clear Channel Radio’s Internet radio service, iHeartRadio, in 2008, to compete with online download and streaming radio services like Pandora.

Effective today, iHeartMedia is the official name for all of the company’s media operations, including it’s live events, broadcast radio, Internet, mobile, social, TV, and out-of-home media.

The corporate name of the publicly traded company will continue to be known as Clear Channel Holdings.

“iHeartMedia reflects our commitment to being the media company that provides the most entertainment to the most engaged audiences wherever they go, with more content and more events in more places on more devices,” Chairman-CEO Bob Pittman said in a statement announcing the new name.
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