Yesterday, PayPal had a full page ad posted in The New York Times with the tagline as: “We the people want our money safer than our selfies. PayPal, protecting the people economy.” It can be said that PayPal was clearly targeting the recent data breaches which took place through the iCloud service. The data stolen involved photos of celebrities. PayPal might have used the ad to indirectly criticize Apple’s ability to provide payment services. It’s a known fact that Apple Pay is seen as a direct competitor to long-standing payment systems like PayPal. PayPal might perceive Apple Pay as a threat to its own One Touch mobile payments enabled via consumer facing Venmo app.