• by Laurie Sullivan  @lauriesullivan, September 16, 2014

Amazon's Twitch landed on Google Chromecast to make watching content on television much easier, but it's not the only company to announce a similar deal Tuesday.

Support for the dongle allows consumers to send live Twitch video from their Android device, iPhone, iPad or laptop directly to a television. If they open the Twitch site on a laptop or mobile device, they can tap the cast icon and stream the live broadcast on TV, while chat remains on their mobile device or laptop.

Chromecast has multi-sender functionality. This means that any device connected to the WiFi turns into a remote control for the TV. While casting from an iPhone, friends can control what’s being played on the TV from an Android device or vice versa.

Sony Online Entertainment -- a division of Sony that makes mostly PC games, uses Twitch to reach players -- and was one of the first game companies to do so.

Twitch also will broadcast the ESL One Dota 2 Tournament live from Madison Square Garden and the Intel Extreme Masters (IEM) tournament from the SAP Center in San Jose in December. Chromecast users will have an option to stream both events live on television.

When asked how Amazon will change the gaming site's advertising model, especially as more gamers begin streaming the content on television through Chromecast, a Twitch spokesperson said: "Right now we are just working with Amazon to accelerate the things we are already doing."

The list of apps and streaming events making their way to Chromecast continues to expand. Aside from Twitch, Disney and iHeartRadio have also announced deals. Chromecast users can now stream Watch Disney, Watch Disney Junior and Watch Disney XD on their television. For music lovers, Google added iHeartRadio to the list of compatible apps.