BIZ DEV: BSUR Wins Sengled

Sengled, a global light manufacturer based in China, tapped BSUR Amsterdam and BSUR Shanghai to create a new global branding identity for the "Pulse" by Sengled, a lamp with a wireless JBL speaker built-in, controlled by a smart phone to dim or boost sound and light. BSUR Amsterdam and BSUR Shanghai have developed brand language and visual design for Pulse including a new logo and POS materials. BSUR is the first agency to work with Sengled. Billings were not released. The new Pulse product debuted over the summer and is available in Europe, Asia and on Amazon. Additional BSUR clients include Glenmorangie whisky, Moxy hotels Europe, Fruit Shoot and Specsavers.
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