Nike-owned trainers brand Converse is claiming it has created a browser extension that uses adblock technology for consumers’ to replace other brands’ digital ads - which it says form the
“boring parts of the internet” - with its own branded content. The new online platform - dubbed The Ticket - will showcase invitations to 70 live shows across Europe and content such
as films, games, GIFs and images for Google Chrome and Mozilla Firefox users.
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