Spirit Airlines is painting its planes in a bright yellow-all-over motif, broken only by the "Spirit" on the vertical stabilizer and fuselage and "Bare Fare" on the engine cowlings. The company says the yellow planes will act as a “flying billboard” and provide free publicity. Ben Baldanza, Spirit’s CEO, said that in a sea of tarmac sameness, it will definitely stand out at gates. Six planes will wear the color by year's end. Aircraft on order will be shipped with the new livery.