BIZ DEV: Louisville Slugger Taps Onestop Internet To Handle Digital Strategy

Louisville Slugger tapped Onestop Internet to handle its digital strategy. The baseball brand tasked Onestop to manage its back-end e-commerce system and execute a multichannel marketing campaign. The new platform will launch with mobile optimization and omnichannel integration with Louisville Slugger's existing wholesale retail presence. "Louisville Slugger has been an iconic and beloved American brand for the past 130 years, and we share their passion in helping to evolve their legacy and more effectively reach the consumer through their online retail channels," said John Tomich, CEO and Co-Founder of Onestop. The company will also help Louisville Slugger identify and capitalize on current customer trends. "Louisville Slugger has been the number one name in diamond sports for 130 years, and it was very important for us to find an e-commerce partner that would channel an existing passion and respect for our brand into their work to make our online experience a seamless one for our customers," said Kyle Schlegel, Vice President of Marketing at Louisville Slugger.

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