Parade magazine, one of the oldest and largest-circulation magazines in America, has been sold to Athlon Media Group. Terms of the deal were not disclosed, but Athlon said it was acquiring Parade and sister Sunday supplement magazine Dash -- along with "associated digital assets" from Parade Media Group LLC.
Parade and Dash join Athlon's lineup of newspaper-distributed magazines, including American Profile, Relish, Spry Living and Athlon Sports, which have a combined circulation reach of 38 million-plus via 1,600 newspapers.
The deal will add Parade -- the largest-circulation magazine in the U.S. at 32 million households -- and Dash, a food & family magazine with 8.8 million circulation, to the Athlon portfolio. Parade.com and DashRecipes.com are also part of the acquisition.
Parade magazine is distributed weekly by more than 700 newspapers, including The Atlanta Journal-Constitution, The Baltimore Sun, Boston Globe, Chicago Tribune, Dallas Morning News, The Los Angeles Times, The Miami Herald, New York Post, The Philadelphia Inquirer, The Minneapolis Star Tribune, San Francisco Chronicle, Seattle Times and The Washington Post. Dash magazine appears monthly in more than 150 newspapers. Both publications are distributed to predominately A&B county DMA’s.
“The opportunity to acquire these marquee brands is very exciting,” Chuck Allen, president & CEO of Athlon Media Group, said in a statement. “Their titles have different marketplace distribution than our other publications. Parade and Dash position the company to have the most effective and efficient advertising and retail activation reach of any media group across the U.S.”