The Digital Consultancy (TDC), a London-based digital strategy firm, has named U.S. digital agency vet Greg Verdino to launch and run a new North American office.
Verdino, who will serve as managing director, will focus on cultivating a market for C-suite clients in need of digital strategy and management consulting.
The announcement comes just days after management consulting giant McKinsey acquired digital strategy firm Agiliti, founded by another former Madison Avenue digital agency vet, Jason Heller, to beef up its digital practice.
TDC’s U.K. roster includes companies such as BP, Castrol, GE Life Sciences, Merck, Pearson Education, Rolls-Royce and Warburtons.
Verdino joins TDC after nearly 25 years working at some of the biggest U.S. shops, including senior roles at Digitas, Wunderman, Saatchi & Saatchi, Blau Marketing Technologies, and Dachis Group.Verdino is based in New York, and is currently recruiting to staff the new office. In addition to serving as managing director, he is a founding partner in the firm’s U.S.-based venture.