Oy vey. Vendetta Studios, a full-service advertising and production company, announced that they will be launching as the first company to specialize in Vine video advertising for brands and
companies around the world. Which is weird because, well, the agency launched in 2004 -- but whatever. Maybe relaunch would have been a better term? And didn't Vine launch, like, two years ago?
Anyway, with more than 100 million people watching Vine videos across the Web each month and 1 billion Loops every day, the agency thinks it’s a ripe playground to jump into. Of the focus,
Vendetta Studios CEO David Lehre said: "Vine is the perfect space to have an advertising campaign for any type of brand. Since there are only six seconds to work with, videos instantly make an
impression on the viewer and provide analytics for each upload. We look forward to helping brands around the world tap into this growing market and reach more potential buyers on social media."
As you may have heard, the NFL has been in a bit of hot water lately over the whole Ray Rice thing. And it would seem the brand can use all the help it can get. AdWeek is doing its part and held a straw poll asking which female candidates should be considered for the organization's vacant CMO position. Nine women rose to the top of the poll. They include Bank of America CMO Anne Finucane, Pepsi SVP of Global Sports Marketing Jenny Storms, Coke Global Sparkling Brand Center SVP Wendy Clark, BET Networks CMO Vicky Free, Porter Novelli Managing Director Darlan Monterisi, eBay CMO Richelle Parham, Weight Watchers President Lesya Lysyj, former NFL Marketing SVP Lisa Baird and Ogilvy & Mather Global CMO Lauren Crampsie. Who would you choose?
You are about to get schooled. By Google. Yes, the search giant wants you to attend its Squared program -- an effort to educate advertising agency personnel on how to more effectively use digital tools such as mobile, social and video. The first classes are being held this week in New York and 40 people from 17 agencies including Leo Burnett, Carat, JWT, OMD and Starcom will attend. Google Global Head of Ad Sales Torrence Boone says: “The purpose is to make digital core to the agency experience by helping to educate the next generation of agency talent.”
Well it seems all those #ItsMillerTimeLB hashtag shenanigans from Leo Burnett earlier this month didn't pay off after all. As part of its pitch process to win the Miller Lite account, Leo Burnett employees shared their Miller Lite-inspired moments to social media using the hashtag #ItsMillerTimeLB. Sadly, the effort failed as the account was just awarded to TBWA\Chiat\Day. Better luck next time, LB.