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Companies Move Ahead on Digital Coupons

According to a research report, there are around 560 Mn mobile coupon users and the number is expected to rise to 1.05 Bn by 2019. In U.S. alone, the number of digital coupon users had surpassed 103.5 Mn back in 2013. In U.S., 49% of smartphone users and 10% of tablet users have used mobile coupons. It is important to note that Coupon discovery, delivery and redemption is undergoing significant change. For e.g., Direct-to-card coupon redemption method allows for adding coupons to the loyalty card of the retailer directly. Once you shop for the items (and added coupons for them earlier) they will automatically be honored at the POS when you swipe the loyalty card of the retailers. These are exciting times for shoppers and retailers with cloud, mobility, analytics and technology providing a better experience.

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